Food & Crafts

Food & Craft Vendors

Read below for details! After you read it:

Questions? Vendors@nhworldchristmasmarket.com

We organize and support events across New England to raise funds and mobilize volunteers in support of food access, community outreach, and service initiatives — especially for underserved populations. Through partnerships, fundraising, and donations, we contribute directly to food drives, meal kits, industry support programs, and local volunteer opportunities.

Where: The Biergarten in Merrimack + Walkway and the Stables at the Venue

Anheuser-Busch

221 Daniel Webster Highway, Merrimack, NH 03054

When:

Saturday, Dec. 13: 10AM-8PM (Rain, Snow or Shine)
Sunday, Dec. 14: 10AM-4PM (Rain, Snow or Shine)

Alternate dates: Dec. 20-21, 2025

Only in case of power outage, town shut down, or extreme weather

Prices:

10' x 10' Vendor Tent Space (tent not included) $260 each
Food Truck space (power not included) $400 each, 10 spaces
13' x 13' Indoor Stall (premium space, power provided) $500 each, 8 spaces
Non-Profit (free, limited to 5)

Vendor Invitation & Guidelines

The New Hampshire World Christmas Market (NHWCM), presented by the 501(c)(3) non-profit organization Nourish New England, is a joyful celebration of global holiday traditions, craftsmanship, and community spirit. We warmly invite you to take part in this one-of-a-kind experience that brings together the magic of Christmas with the rich cultural heritage of New England and beyond.

Celebrate the Season – Share Your Craft

As a vendor, you play a key role in shaping the character and energy of the market. We are looking for talented makers, culinary artists, and local producers to showcase handmade, locally sourced, and culturally inspired food, beverages, and goods. Whether you celebrate Christmas with gingerbread from Germany, ornaments from Peru, or cider from New Hampshire apples, we welcome your unique perspective.

This is a wonderful opportunity to connect with a regional audience, share your story, and contribute to a vibrant, family-friendly event that supports charitable efforts in New England.

Embrace the Christmas Spirit

We encourage all vendors to decorate their booths with festive Christmas flair—lights, garlands, ornaments, and all things merry! Since the event includes evening hours on Saturday, your booth will need to be well-lit to operate safely and attractively after dark.

Prizes will be awarded for the best-decorated vendor setups! Need inspiration? Contact us for suggestions!

Vendor Promotion

Your support in spreading the word helps ensure the market’s success! Please promote the event through your social media channels, link to our official Facebook and Instagram pages, and share printed flyers as much as possible. A shared effort benefits all vendors and supports our mission.

Vendor Application Process

Spaces are limited and may fill quickly. Apply early to secure your preferred location. If the market reaches capacity, we will maintain a waitlist in case of cancellations.

There are three steps to the process, as outlined below. Please ensure that all items in Step 1 are organized prior to application for speedy processing and final approvals.

Step 1: Submit Application for committee review and space reservation no later than November 14th.

Application form
Booth/product photos or website link
Food trucks (additional): Menu, total footprint, including necessary tents & confirmation of supplied generator power

Step 2: Upon final approval, complete payment within 10 calendar days of notification of approval and no later than December 1, 2025.

Step 3: Complete no later than December 1, 2025.

Town of Merrimack Sales Permit
Certificate of general liability insurance in the amount of $1,000,000

Preference is given to handmade items, culturally relevant goods, and unique food offerings. Please provide clear, detailed descriptions and photos of all product types. Only listed items may be sold at your booth. Direct sales companies (e.g., Avon, Tupperware, Herbalife, doTerra, LuLaRoe) are not permitted.

NHWCM reserves the right to decline applications to ensure product quality, diversity, and alignment with the event's mission. Offensive or inappropriate content, or behavior that does not reflect a family-friendly environment, will not be permitted.

Important Policies

Cancellations

Cancellations before December 5 will receive a full refund.
Cancellations on or after December 5 are non-refundable.
NHWCM reserves the right to immediately remove vendors whose behavior or setup is deemed unsafe, unlawful, or inconsistent with event values, with no refund due.

Vendor Location & Amenities

Vendor booths and food trucks will be located along and near the biergarten walkway. Some premium indoor spaces may be available, but are not guaranteed.

NHWCM Provides:

Outdoor 10’x10’ vendor spaces
Food truck spaces
13' x 13' indoor vendor spaces
Website promotion of your business
Vendor parking (tow vehicles, resupplies) & shuttles to/from parking area

No parking for vendor vehicles on-site without special permission

Walkway snow/ice removal (if needed)
Trash/recycling stations and sanitation facilities
Power/electrical (on request)
Volunteer support (on request)

Vendor Responsibilities:

General liability insurance in the amount of $1,000,000
Temporary Sales Permit from the Town of Merrimack
Clean, flame-retardant, weatherproof white tent (with side walls and 40 lb. weighted stakes per leg)

Tents should withstand any amount of early winter weather

Propane heating only (if needed)
Appropriate festive décor
Food trucks must provide layout footprint (including additional tents, if required) and power via generator
Setup and teardown per the event timeline
Cleanup of your vendor space at Saturday evening and Sunday afternoon event close, including tent and any attending refuse

Cellular Service & Wi-Fi

Cellular connectivity is generally reliable throughout the market for point of sale activities. Wi-Fi is available near the Biergarten and Gift Shop if required. If required, plan accordingly.

Alcohol Sales

No outside vendor alcohol sales are permitted. Vendors found to be in non-compliance with this policy will be asked to leave immediately.

Event Timeline

Day 1 (Saturday, December 13):

Loading: 6:00-8:00 AM – All extra vehicles must be out by 8:00 AM (strict towing policy enforced)
Setup: 6:00-10:00 AM – Be prepared for fire department inspections starting at 9:00 AM
Evening Operation: Lighting for after-dark hours must be in place prior to fire department inspections

Overnight Options

Equipment may remain in place overnight at your own risk (police patrols only; no security staff)
Vehicles should not be left overnight in the vendor parking lots unless pre-approved and it is at your own risk
If removing equipment overnight, you must return before 8:00 AM Sunday

Day 2 (Sunday, December 14):

Reloading/Restocking: 6:00-8:00 AM - Vehicle barriers will be put back up at 8am Sunday. No vehicles will be allowed entrance/exit to the event grounds after this timeline until event close.
Final Setup: 8:00-10:00 AM – Fire department may inspect again
Event ends: 4:00 PM – Vendor exit of site may only occur after vehicle barriers are removed at 4pm.

Vendor Conduct & Compliance Reminder

By participating in NHWCM, you agree to maintain a clean, professional, and respectful presence. Vendors who fail to comply with event guidelines may face:

Termination from the event without refund
Additional fines or cleanup fees
Disqualification from future events

NHWCM and Nourish New England are not liable for theft, loss, or weather-related damage. Please secure your belongings and prepare for all weather conditions.

We are thrilled to build this joyful, cultural holiday celebration with you, and deeply appreciate your creativity, spirit, and commitment to our community cause. If you have questions or need support during the application process, we’re happy to help.

Let’s make this season unforgettable.

VENDORS APPLY HERE

And let's be part of something magical!

Questions? Vendors@nhworldchristmasmarket.com